Hygge

Hygge was founded in 2021, in the heart of Tuscany, it is an innovative startup operating in dog food. Hygge in Danish is a word that expresses a feeling of well-being and wholeness, so we felt it was the perfect name to describe the magical relationship we have with our dogs.

Hygge seeks magic in the little things: true happiness is found in the simplicity of everyday moments spent with our four-legged friends. Hygge offers personalized nutrition for each dog, through a test to identify the kibble best suited to their specific needs, as well as free veterinary care.

Hygge has a focus on sustainability, both with the introduction of an insect-based kibble and disposable packaging in paper.