iDNA

iDNA is a digital agency targeting B2B and B2C companies: we create digital experiences that capture, convert and build loyalty.

Our main focus is the digital journey, a full path that starts with an analysis of the current state of the brand to define goals, audience and positioning. From there we develop all the technological and creative assets necessary to intercept the target audience at every relevant touchpoint, leading the client throughout the entire communication cycle.

We create original and consistent content for both digital and print. Our team develops visual strategy, copywriting, storytelling, newsletters, editorial materials, and multimedia content, also integrating professional photography services and production for cross-media campaigns.

The creative department designs strong and recognizable visual identities, declined across all channels and materials, from logo design to corporate identity, trade show displays and merchandising.

We design and build custom websites, using open source, headless CMS and fully custom solutions. We develop high-performance web apps and interfaces optimized for every device, with a focus on user experience, scalability and systems integration.

We plan and manage advertising campaigns on major platforms. We activate marketing automation strategies, SEO optimization, reputation management and online promotion activities, with a data-driven and results-oriented approach.

Each action is designed to strengthen digital presence and generate value over time.

We have also estabilished strategic partnerships to expand and enhance our service offerings. With AccessiWay, we promote digital accessibility, delivering sites and content usable by everyone. With Userbot, we integrate artificial intelligence-based solutions to improve the effectiveness of customer care. These synergies allow us to offer our clients a comprehensive, evolved service that is fully integrated with the challenges of the present.